07 · Campaigns · editorial · press
Communications for surf brands
Developing campaigns, catalogues, identities and content in a field where culture, product and technical credibility are closely connected.
Communications for surf brands
Context
Alongside my company role, I provided communications and creative services to a range of surf and boardsports brands.
Need
Build communication tools for knowledgeable audiences, product cycles and specialist media.
My role
I worked from brand positioning through campaign production, directly with brands, photographers and publications.
Work completed
- Positioning and identity
- Campaign and advertising design
- Catalogues and product content
- Specialist press relations
People and disciplines coordinated
- Brand and sales managers
- Photographers, athletes, printers and media
Deliverables
- Campaigns
- Advertisements
- Catalogues
- Identities
- Press kits
Observable outcome
The work was delivered and distributed by brands through their campaigns, catalogues and specialist press activity.
Tools & practices
- Illustrator
- Photoshop
- InDesign
- Photography
- Print production
Media & rights
Project media
Screenshot of the addictionsurfboards.com home page captured August 5, 2026, used as an example of brand direction in the surf industry.