Thomas CardinalFR
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Communications · creative · digital

Communications, creative and digital advisor

More than 35 years of hands-on experience to understand quickly, make projects easier to steer and see them through to delivery — working with teams, not around them.

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Profile

Curiosity broadens the field. Real work provides the proof.

I have never seen learning as something that ends with a qualification. Curious by nature, I keep exploring new tools, disciplines and points of view. Each new piece of knowledge becomes a complementary — sometimes multiplying — skill that strengthens the rest.

That approach allowed me to develop quickly and work across communications as a whole: strategy, creative, web, content, imagery, production and coordination. We always learn from others. I share my own experience openly and keep learning from specialists, teams and the reality of each project.

My career has been built above all on the trust earned by my work in the field. Clients and peers gave me increasingly ambitious assignments because previous ones were understood, carried through and delivered. I now want to open that proven experience to new collaborations, long-term assignments and, if the right fit emerges, a new professional chapter.

35+

years of experience

1991

entrepreneurial journey since

19

people in the company

360°

from brief to release

Selected work

Projects handled as a whole.

These case studies share a practical approach: understand the context, turn the need into a clear plan, bring the right disciplines together and see the work through to delivery.

How I work

UnderstandRestateFrameProposeProduceReviewPublishImprove

I clarify the need before producing, share the choices and raise risks early enough to act. The team knows where the project stands, what remains to be decided and what will be delivered.

Capabilities

The same level of care, from communication plan to production file.

I know what I can handle directly, what should be shared with the team and when to involve a specialist. The project keeps a clear direction while benefiting from the depth of other disciplines.

01

Strategy & communications

  • Communication plans
  • Positioning and identity
  • Multi-channel campaigns
  • Event communications
  • Writing and adaptation
  • Results analysis

02

Web & digital

  • Website management
  • WordPress
  • Organic search
  • Social media
  • Email newsletters
  • Forms and journeys
  • Analytics

03

Creative

  • Art direction
  • Graphic design
  • Product design
  • Photography
  • Video
  • Motion content

04

Print

  • Posters and catalogues
  • Signage
  • Packaging
  • Sales materials
  • Artwork preparation
  • Production follow-up

05

Project management

  • Needs analysis
  • Briefs and planning
  • Team coordination
  • Approvals and deadlines
  • External suppliers
  • Quality control

06

Technology

  • Artificial intelligence
  • Automation
  • Web development
  • Applications
  • Internal tools
  • Continuous learning

How I work

Understand quickly. Decide clearly. Deliver without surprises.

I clarify the need before producing, share the choices and raise risks early enough to act. The team knows where the project stands, what remains to be decided and what will be delivered.

  1. 01

    Understand

    The need, the audience and the starting point.

  2. 02

    Restate

    The objectives in terms everyone can work with.

  3. 03

    Frame

    Constraints, responsibilities, resources and timing.

  4. 04

    Propose

    A realistic, clear and proportionate response.

  5. 05

    Produce

    The materials, or the coordination needed to make them.

  6. 06

    Review

    Quality, consistency and alignment with the brief.

  7. 07

    Publish

    Through the right channels and formats.

  8. 08

    Improve

    Using feedback and observable outcomes.

Supporting tool

Artificial intelligence, with oversight.

I use AI tools to support selected research, production, adaptation and analysis tasks. Their output remains supervised by a person able to assess relevance, quality, confidentiality and compliance.

Direction & coherence

Stay on course, remain adaptable.

I never lose sight of the objective defined at the start. I can adapt the route as the context changes without diluting the intent or adding unnecessary complexity. At every stage, I take time to see the work from the audience’s point of view: what they understand, what they feel and what they need to be able to do. That perspective helps confirm that the whole remains clear, useful and coherent.

About

More than 35 years of practice, and still eager to learn.

As co-manager and communications lead at Shapers Club / UWL Surfboards, I contribute to the daily work of a 19-person company. Curious and committed to continuous learning, I have developed a broad practice connecting strategy, creative, production and coordination while remaining open to other people’s ideas and expertise.

Experience
35+ years of practice
Responsibility
Co-management & communications
Environment
19-person company
Approach
Independent · collaborative · curious

Contact

Let’s simply see whether my experience fits your needs.

For a collaboration, a long-term assignment or a professional opportunity worth exploring, contact me directly or send your message using this form.

Emailthomas@shapersclub.comPhone+33 6 33 61 97 67LinkedInThomas Cardinal

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