05 · Web · content · search
Designing and evolving shapersclub.com
Structuring a web presence that connects the workshop, visiting shapers, custom orders, the Club House and editorial news.
Designing and evolving shapersclub.com
Context
shapersclub.com is the digital entry point to an ecosystem serving surfers, venue visitors, professionals and brand partners.
Need
Make a rich offer immediately understandable, maintain a coherent identity and guide each audience to the right journey.
My role
I design, administer and evolve the system, from editorial planning to technical adjustments and performance review.
Work completed
- Information architecture and user journeys
- WordPress website creation and administration
- Content production and adaptation
- Organic search, forms and measurement
People and disciplines coordinated
- Internal teams and management
- Developers, hosts, payment providers and content creators
Deliverables
- Corporate website
- Content architecture
- Shaper and activity pages
- Order journeys
- News and forms
Observable outcome
The website is live and presents the workshop, its services and news while guiding visitors toward the appropriate journeys.
Tools & practices
- WordPress
- HTML/CSS
- SEO
- Analytics
- Email campaigns
Media & rights
Project media
Screenshot of shapersclub.com captured August 4, 2026.