01 · Place · brand · launch
Creating and launching Shapers Club House
Building one clear identity for a nearly 1,800 m² site combining manufacturing, retail, events, workspaces and public hospitality.
Creating and launching Shapers Club House
Context
Shapers Club House in Marennes brings a workshop, store, bar, event spaces, coworking and sports activities under one roof. Each has its own audience and daily reality, yet the whole place needs to feel coherent.
Need
Create a common language and prepare a multi-channel launch without flattening the distinct role of each activity.
My role
I led the overall communications, from identity to launch materials, and coordinated the needs of the venue, internal teams and external suppliers.
Work completed
- Brand architecture and key messages
- Visual identity and applications
- Web, print and social content
- Opening and event communications
People and disciplines coordinated
- Management and operational teams
- Design, web, print, signage and event partners
Deliverables
- Website and activity pages
- Signage
- Printed materials
- Social content
- Event communication tools
Observable outcome
The venue opened to the public with one communication system covering its different activities. The materials were produced and continue to support the venue and its program.
Tools & practices
- Art direction
- WordPress
- Adobe Creative Cloud
- Photography
- Video
Media & rights
Project media
Screenshot of the shapersclubhouse.com home page captured August 5, 2026.