02 · Luxury · art direction · production
Developing a bespoke collaboration for Longchamp
Turning a demanding creative brief into a producible object, then supporting graphic choices, approvals and manufacturing.
Developing a bespoke collaboration for Longchamp
Context
Longchamp is among the houses publicly named by Shapers Club in connection with its special projects. This case study outlines Thomas Cardinal’s contribution to a collaboration spanning brand world, graphic design and workshop craft.
Need
Give the brief a tangible form while accounting for material, production, schedule, finish and confidentiality constraints.
My role
I translated the brief with the creative teams, prepared graphic proposals and supported the project through production approvals.
Work completed
- Review of the brief and Longchamp brand world
- Graphic design and proposal preparation
- Intermediate approval management
- Manufacturing follow-up and visual consistency review
People and disciplines coordinated
- Creative teams and brand contacts
- Shapers, designers, suppliers and production
Deliverables
- Graphic proposals
- Approval materials
- Production preparation
- A piece created through the collaboration
Observable outcome
The Longchamp collaboration is now publicly referenced by Shapers Club. This portfolio presents its context and process without publishing confidential archives or unverified outcomes.
Tools & practices
- Illustrator
- Photoshop
- InDesign
- Prototyping
- Production management
Project film
Longchamp collaboration film
Full version · 4 min 49 sec · English subtitles embedded