04 · Events · content · operations
Supporting a year-round event program
Connecting concept, programming, visual identity, digital formats, printed pieces and the public’s on-site experience.
Supporting a year-round event program
Context
Shapers Club House hosts visiting shapers, sports events, concerts, screenings and brand moments. Each event needs its own presence while adding to the venue’s overall identity.
Need
Create a recognizable system that can adapt to very different formats and often short lead times.
My role
I define the communication angle, design or supervise the materials and coordinate publishing alongside the operational event work.
Work completed
- Concept and editorial calendar
- Campaign identities and templates
- Print, web and social adaptations
- Communication before, during and after each event
People and disciplines coordinated
- Programming, bar, store and guest teams
- Artists, partners, photographers, printers and media
Deliverables
- Posters
- Signage
- Web pages
- Social posts
- Photography and video
Observable outcome
Campaigns and materials were produced and distributed to support the venue’s program and the events that welcomed the public.
Tools & practices
- InDesign
- Photoshop
- Premiere Pro
- WordPress
- Editorial planning
Media & rights
Project media
Concert photographs published by Shapers Club House on bar.shapersclub.com. Selected for the portfolio on August 5, 2026.